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      <image:title>Work - Dreamforce - B2B event navigation app - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Google - Edge computing marketing demo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Dreamforce - MarCom &amp; Lead generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Google - PubSub + Kuberneties marketing demo</image:title>
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      <image:title>Work - Google - PubSub + Kuberneties marketing demo</image:title>
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      <image:caption>Introduced a tooltip to explain what search operators are and how to use them so users can refine their search process.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/93d6363e-988e-4a8e-9a2b-89670f4a1b1f/3.+portfolio.png</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/b3f6daf5-0156-47bd-838a-cde2921ea4c7/4.+asset+tile.png</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/9ae23f44-63db-4ed7-b182-4cf03b8ded77/5.+asset+actions.gif</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/b5f20ee1-29d0-499d-b42e-eb9a2579ae9e/3.+EN_move%3Acopy.gif</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/c66a22d4-f9c8-4bbd-86f6-9167dddfcd37/AV_Adv+search.png</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/872cd22a-baff-477b-aad9-45da43868850/perm+new.png</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/36922b67-3f58-43b9-89c0-727639ab226c/users+new.png</image:loc>
      <image:title>Work - Architrave - B2B SaaS PropTech</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tl-dr.io/work/impact</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/16e165e7-043b-423b-ac80-d4d34d2cbe98/Static+Home+Page_Full+Page.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/d70aee20-eb19-4911-979b-da06aeacdde6/homepage.jpg</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Dynamic home page</image:title>
      <image:caption>The home page was designed to be a living breathing space to help you have a finger on the pulse. There was a section recommending live sessions at the top and a video feed with schedules programming and a live host to ensure engagement was high at all times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/0eba4f4c-1414-4101-89a0-0365c175b76e/persistenat+agenda.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Persistent agenda</image:title>
      <image:caption>Persistent Agenda</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/40f1a81e-3809-4968-a071-26afe71ee40d/leaderboard.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Global activity</image:title>
      <image:caption>To give attendees the feeling of gathering together as one at this digital destination, we visualized logins on the platform as a yellow dot on an interactive globe. Also, as attendees engaged more with the platform we had a few leaderboards to motivate each other.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/e756b1d4-71c3-4a24-9f9f-82e2343d35c9/winners.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Sales winner spotlight</image:title>
      <image:caption>The spotlight celebrates top sellers at IMPACT. Using the scroll on a mouse, attendees are able to fly-through Winners. Winners are arranged by achievement level. By clicking on an avatar, you could send a custom congratulations message, our virtual high-five, stimulating organic networking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/f58d37fb-16d3-4c0f-870d-a6a2992e39bd/agendas.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/6080ba28-966e-4cfb-9e71-ed57010ad398/personas.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/3d988d45-e838-4366-8427-39c582582280/journey.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Journey Mapping</image:title>
      <image:caption>- Map attendee experience across time for our personas - Focus on digital touchpoints pre, during and post event - Identify pain points and opportunities to inform product decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/ef8211e0-9a9d-4966-8f10-68e4eaa7fd57/wireframes.jpg</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - UX wireframes</image:title>
      <image:caption>We made the decision to stay with Black and white wireframes for as long as possible so everyone could focus on functionality and not get distracted by visual design. This worked great for us and saved a lot of time. Once we finalized everything in wireframes, it was skinned for visual design in one pass with very little review time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/a3c3bb32-f4ae-4292-8a77-2029ccabd670/research.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Audience research</image:title>
      <image:caption>As a part of our research we wanted to understand a few key things: - Behavioral patterns - Desired outcomes and actions - Content consumption trends. We went about this process by looking at old surveys and talking to a few users that represented some attendee archetypes. Our insights from this process lead to the creation of three personas that went on to influence a lot of our product decisions as detailed below:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/4b8680a1-b3f1-4331-acfb-9ddc14078519/timeline.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform - Timeline</image:title>
      <image:caption>As mentioned earlier. This whole project came together in 6 months. Which was a pretty crazy and compressed timeline. But we got through it with grit, comradery and ruthless prioritization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/e63e670a-51d2-48c0-aac0-89fa172e6536/Static+Home+Page_Full+Page.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/aef60638-9d16-47b1-8c61-2db58a8be11d/homepage.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/f281bb1e-2c79-40b9-8956-9a054d8dd3ef/ui.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/af174faf-c9f8-4806-aaf8-274f86bf1dac/persistenat+agenda.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/177d717d-9a5b-4a15-898c-5a6942376058/agenda.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/7cb7e480-0bc7-4836-bb15-6a1b563eefa0/winners.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/3f96f3f1-305f-4d95-bd6d-f8d2d94692ea/leaderboard.gif</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/beacf4ed-44d7-4f5b-99a6-3af7c44603a2/poster.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/30e7e848-345e-4c61-bc9f-6507f43dba77/wf.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/1b967cd9-d797-45c2-9a2b-155c2c2347f8/wireframes.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/4e0462ee-07a3-42cf-9608-1f7ed6a7d13d/ui.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/af21c2f9-90cf-40c6-a36d-055e7adf94fc/research.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/15a6bcd7-9c82-4045-a305-2ae3a4346d8a/personas.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/da09a802-ca27-4ed5-b73c-c727d6b60d15/journey.png</image:loc>
      <image:title>Work - Cisco Impact - B2B virtual event platform</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tl-dr.io/work/sko</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/2f849da2-bc35-4896-9eff-781245706a9a/Screenshot+2024-03-09+at+10.53.43.jpg</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/8c89b934-1699-47c2-aff6-2383f3a35860/Screenshot+2024-03-09+at+10.12.47.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/80895370-95ac-4066-9a9a-c6ff87c4a06e/2024-03-09+11.25.41+2.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform - “One pager” event</image:title>
      <image:caption>Persistent Agenda</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/49ee977d-7ed6-4f8d-b7c9-07e5667347be/2024-03-09+11.25.41+1.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform - Engage and interact</image:title>
      <image:caption>Even though most of the experiene was pre recorded, we added a few ways for attendees to interact with activities like fun quizzes, games, surveys, scheduled winner announcements and a social wall. The socisl wall was a hit as attendees were not allowed to post to social media, they were able to engage through this event specific social space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/d0741ce4-9605-443c-b8aa-57a65b580e68/2024-03-09+11.25.41+3.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform - Sales winner announcements</image:title>
      <image:caption>The home page was designed to be a living breathing space to help you have a finger on the pulse. There was a section recommending live sessions at the top and a video feed with schedules programming and a live host to ensure engagement was high at all times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/1f6184d0-4654-4c90-8c39-37368ec92e52/2024-03-09+11.25.41+1.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/9102338b-f20d-4bab-834c-ec6177ff69f1/2024-03-09+11.25.41+2.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/5e249d79-ad9e-4b1e-b19a-d16906622f20/2024-03-09+11.25.41+3.gif</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/816cfc56-b434-4f01-9a14-aec447c8cb4d/home.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/888b486f-8fa7-4a3f-b529-d9cfdd151832/interact.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/64e85d14-bdd8-4da5-a91e-fb2858dacf1b/Screenshot+2024-03-09+at+10.12.47.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/87da2931-1eb0-4113-bb13-8aaa40fc873f/Screenshot+2024-03-09+at+10.53.43.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/2813f7da-d0f0-4fca-a758-5198637d0d38/unnamed.png</image:loc>
      <image:title>Work - Adobe SKO - B2B virtual event platform</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.tl-dr.io/work/ct</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/08cabeae-2623-4819-9f47-3aecaeb1b7c7/48081370466_9483ef504c_o.jpg</image:loc>
      <image:title>Work - Creative technology projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/3bfa80e7-865c-4cf3-a432-74f2ab66c86b/48081468682_ae0c0ac509_o.jpg</image:loc>
      <image:title>Work - Creative technology projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61ce109c8a0f4c55c5d0c5a8/035d7104-c49b-492a-bd34-d3977d41bb95/48081471312_d0b15040f1_o.jpg</image:loc>
      <image:title>Work - Creative technology projects</image:title>
    </image:image>
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</urlset>

